About Trinchero Family Estates

Trinchero Family Estates was born from unwavering fortitude and a bit of good fortune. Over 70 years ago, when Italian immigrant Mario Trinchero left New York City in search of a better life for his family in Napa Valley, no one could have predicted the unprecedented success that followed. From the world’s first-ever White Zinfandel to some of the most-sought after vineyards in Napa to a portfolio of more than 50 global wine and spirits brands, the Trinchero Family Estates of today is an enduring symbol of the American Dream.

Trinchero History 2020 – 1947

An American Success Story


  • 2021

    • Three New Italian Partners

      Famiglia Cotarella, Ceretto and Tenuta Regaleali join Trinchero Family Estates’ Italian portfolio.

      San Polo Vineyards Landscape

  • 2020

      • Tres Agaves Joins the Family

        Trinchero Family Estates acquires Tres Agaves Tequila and Organic Mixers, a longtime partner since 2012.

        Three bottles of Tres Agaves tequila
      • Expansion into Italy

        Trinchero Family Estates returns to its Italian roots by partnering with San Polo wines.


  • 2019

    • Wine Executive of the Year Award

      Bob Torkelson named Wine Enthusiast’s Wine Executive of the Year.

    • Partnership with Hanson of Sonoma® Organic Grape-Based Vodka

      Hanson of Sonoma Vodka joins Tres Agaves Tequila, Amador Whiskey, Trincheri Vermouth and Sugar Island Rum within the Trinchero Spirits and Specialty Beverage division.


  • 2017

    • Lifetime Achievement Award

      Wine Enthusiast honors Bob and Roger Trinchero with Lifetime Achievement award.

    • A new President and CEO

      Bob Torkelson appointed President and CEO, takes leadership over from Roger Trinchero.

    • Partnership with Neyers Vineyards

      TFE partners with Neyers Vineyards, an esteemed, family-owned, small-production winery based in Napa Valley.


  • 2016

    • Expanding luxury brands

      Trinchero Family Estates bolsters luxury assets through key purchases of Mason Cellars, Pomelo, and Karen Cakebread’s Ziata Wines


  • 2015

    • The Trinchero Family Today

  • 2014

    • Portfolio Of The Year

      The Winery Portfolio of the Year goes to Trinchero Family Estates in the San Francisco International Wine Competition.


  • 2012

    • Adding Spirits

      Trinchero Family Estates forms a spirits division.


  • 2009

    • Winery Of The Year Award

      Trinchero Family Estates named Wine Enthusiast’s American Winery of the Year.


  • 2004

    • A New CEO

      Roger Trinchero assumes position as Vice Chairman and CEO.

    • A New Winery and Wines

      TFE purchases Folie à Deux winery and launches Ménage à Trois Red Blend.


  • 1996

      • Sutter Home Grows

        The case production of Sutter Home reaches 6.7 million cases

      • Bob Torkelson Joins Trinchero Family Estates

        Bob begins his career at Trinchero Family Estates as the Division Manager in Chicago, responsible for the Midwestern United States.


  • 1989

    • Production Grows

      White Zinfandel production reaches 2.7 million cases.


  • 1987

    • Sutter Home Zinfandel Popularity

      Sutter Home White Zinfandel becomes the best-selling wine in the United States in 1987.


  • 1975

    • Original White Zinfandel

      Zinfandel suffers a ‘stuck’ fermentation— leaving 2% residual sugar and a pink color—and becomes the “Original White Zinfandel.”


  • 1971

    • Sutter Home Releases Their 1968 Zinfandel

  • 1958

    • Bob Joins His Father

      Bob Trinchero joins his father, Mario, as a winemaker at Sutter Home.


  • 1948

    • First Harvest

      The Trinchero family begins operations at Sutter Home with their first harvest.


  • 1947

    • Trinchero Brothers Move to Napa Valley

      Brothers John and Mario Trinchero purchase Sutter Home Winery and move to Napa from New York City.